With the rise in popularity of conventions and other pop culture events, marketers and fans alike are
planning new experiences where superfans can participate actively in their chosen fandom.
planning new experiences where superfans can participate actively in their chosen fandom.
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Gilmore GirlsCaitlin, a Gilmore Girls fan from Pennsylvania, visited the Gilmore Girls Fan Fest in Kent, CT. The fan-created annual festival brings together the Gilmore Girls fandom every October in "the real Stars Hollow." |
Game of ThronesA recent survey of Game of Thrones fans showed that 97% would visit filming locations if given the opportunity.
Since most fans aren't able to visit the exotic filming locations, marketers are bringing the experience to the fans with concerts, product launches, and exhibitions. |
photo from http://gameofthronesexhibition.com/
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