"FANDOM" has become part of the cultural lexicon.
With the rise of niche entertainment, participatory culture, and social media, fandoms have exploded into the mainstream.
Large entertainment brands, small businesses, and entire towns are taking advantage of this and
marketing their products and services directly to "superfans."
This website explores experiences that brands are offering fandoms
& some of the ways that superfans are participating in fandom culture.
TheFutureisFandom.com is inspired by existing research suggesting a growing
link between entertainment marketing and fandom.
link between entertainment marketing and fandom.
Cities & small towns across the globe are benefiting from the passion of fandoms. This section explores several popular fandom destinations.
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From large scale concerts to small town festivals, there are now more ways to connect with your favorite fandom.
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How do the paths of fandom & entertainment marketing intersect?
Learn more about the research that inspired this site. |
