The HBO drama Game of Thrones has grown a huge following since its debut in 2011. The series, based on the books by George R.R. Martin, has broken many records: Emmy records, piracy records, and ratings records. Although many Game of Thrones watchers are casual fans, the network of superfans is large; it isn't a surprise that HBO has been cashing in on this with different
experiences targeted directly at the fandom.
experiences targeted directly at the fandom.
63% of Game of Thrones fans indicate that they are likely to go to a live event.*
*survey conducted in March and April 2018 - participants were found on Game of Thrones fan groups on Facebook.
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The ExhibitionThis is perhaps the best live experience next to touring the filming locations. Game of Thrones: The Touring Exhibition gives fans a chance to immerse themselves in the world of Westeros. Fans can view props, visit recreated sets, and play interactive games. The exhibition will open in Paris and tour around the world.
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The ConcertGame of Thrones: Live Concert Experience brings the show's composer live to fans. The concert features a large in-the-round double-sided stage with state-of-the-art jumbo screens, light shows, and pyrotechnics. The show started in 2017 and is touring again in 2018.
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Products & PartnershipsGame of Thrones has partnered with many different products, including Brewery Ommegang from Cooperstown, NY . The brewery has it's own line of Game of Thrones beers and holds exclusive launch events. Theses photos were taken at Eastern State Penitentiary in Philadelphia, PA, where Ommegang held a launch party for their "Bend the Knee" beer. Tickets for the event sold out within minutes.
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